Watching advertisements is a lot like watching a dog show, most are boring and make you nod off into a sleep induced coma. But, if you’re patient, one or two shiny collies sometimes strut by and make you sit up at full attention, and the same goes for advertising. For every ten lame Buick commercials there’s at least one

The One Club, the non-profit organization dedicated to promoting creativity in the craft of advertising, hosted an informal luncheon for the judges of the 2006 One Show Interactive, who are in town to review thousands of entries for the prestigious online advertising awards competition, now in its ninth year. David Baldwin, President of the Board of The One Club, (One Show Interactive Judge) John Butler, Chief Creative