Beck Ebenkamp’s new Brandweek blog, The Ex Files deals solely with experiential marketing campaigns: viral, street, guerilla, stealth, flash–photos and notes on all of it: where it works, where it doesn’t work.

We do our share of experiential marketing, especially with LVHRD. Unique product experiences are–actually generating a memory associated with a product experience–are essential for people to want to incorporate your product into their life