We’re looking: Copywriter / PR Media Maven

7.23.08 by matt

The functions of a writer at thehappycorp  are diverse and encompass multiple aspects of the company.  You will manage all copy creation at thehappycorp and LVHRD.  This role will encompass some skills of a everyday copywriter, but go well beyond the traditional description.  This person is driven by communications of all kind and leverages their ability on blogs, email, press releases and creative writing. You will manage communication for all of our properties as well as perform key marketing duties and client projects.
You are comfortable building and maintaining strong relationships with entertainment, fashion, news and magazine writers and producers across local and national magazines, newspapers, TV, radio, and the internet to raise awareness of our company. You will work in tandem with the entire creative and strategic staff to ensure our messaging is consistent and top-notch.   Additionally, you will be called on regularly to assist with the development and execution of promotional events, research initiatives, publicity and marketing materials and online publications.

DETAILS
Position Type: Freelance and Full-Time Employee are options
Experience Desired: 1+ Years Experience
Desired Education Level: Bachelor’s degree

RESPONSIBILITIES

Increase the depth and frequency of coverage that thehappycorp global receives in consumer and trade media, specifically long lead time print and television exposure

Generate feature trade stories through spec writing, and pitches

Copywriting for client print and website projects

Generate creative concepts

Generate client briefs for projects with the CSO

Solicit opportunities to heighten visibility of thehappycorp at events and conferences as the source for groundbreaking creative and new media ideas

Lead and manage company online publications and communications (blogs)

Develop new creative event ideas and publicity ideas that can help generate press coverage

Provide support for the communications initiatives of the company directors

Work on integrated marketing proposals as required

Assist in the writing and preparation of media kits

Develop solution-specific sales materials including general presentation

thehappycorp leads the next generation

4.19.07 by your friend

Doug Jaeger, founder of thehappycorp global, is the cover of Brandweek this week. Doug, “the underground party impresario,” is on Brandweek’s list of the hottest young marketers for making thehappycorp more than another marketing agency. “Brands need to stop having taglines and start talking to people as well as providing content they care about,” says Doug in the interview by Becky Ebenkamp. “If you appear as an advertiser you are not going to get consumers to consume.”

Doug decided to start thehappycorp in 2003 after he got sick of working on ad campaigns for candy with lead and arsenic in it. “Though I’d worked on some clever marketing stuff, I didn’t want to make people feel bad about how much money they earn to get them to buy a bigger diamond,” says Doug. “I started thinking about what would make me, and others around me, happy.”

Since the seventh grade, when he got an A- for a paper that was four pages too short but came with a color cover he designed himself, Doug knew he was destined for marketing greatness. On the other hand, if marketing were suddenly outlawed, Doug could see himself teaching art or making movies. We really hope that doesn’t happen. We like having Doug around. He’s a world class handyman. Just today he fixed a chair that was without a wheel. See, there he is right over there on the couch. Hi, Doug. Oh. Wait. Now he’s in the kitchen.

Read about Doug’s exploits with thehappycorp on Brandweek.com and find out if he really sees a pink and white smily square when he looks in the mirror.