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Happy Birthday America!

Jul.3.2008 8:39pm | by doug jaeger

Thehappycorp believes in the American brand. We have the entrepreneurial spirit. To so many, American means anything is possible. To others America=War, or Gun, or Bomb.  I hope that as we get closer to the election that this country can look itself in the mirror, and see itself for what it has become.  We hope that it gets a makeover, sees a nutritionist, and starts a workout routine.  We are a

Political Military Campaigns on Vanity Fair

May.23.2008 10:19am | by doug jaeger

Recently I was asked by Christopher Bateman of Vanity Fair to give some perspective on how the current political candidates are using the web to build grassroots support for their campaigns. You can see the article here. One of the things that I noticed from VF, was that we included Obama, Hillary, and McCain, but the article link is ( …/obama-vs-mccain.html ).

What time is your brand?

May.22.2008 8:41pm | by doug jaeger

thehappycorp spends a lot of time thinking about things.  One of the things we think about most is how brands communicate to people. Recently I have bumped into a couple interesting brand tools.  One is called Brand Tags, it explores the relationship with brand logos and a consumers one word response to the logo.  Another one of our friends sent us this link from Dear Jane Sample.  It discusses which