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Local 1 Launches

Feb.19.2007 3:16am | by matt

thehappycorp is proud to announce the launch of the newest beer from our friends from Brooklyn Brewery. Local 1 is a Belgian-style ale brewed from raw sugar from the island of Mauritius, Belgian yeast, and German barley malt.

thehappycorp’s AAARRR team, lead by Doug Jaeger with help from Cat Choi created a video and

Doug Cast as Viral Marketing Expert on CNBC

Oct.11.2006 2:17pm | by doug jaeger

I was the featured expert on “on the money” last night at 7pm on CNBC. I was asked to talk about the effectiveness of viral marketing. The featured campaign was the Milwaukee’s Best Beer Cannon Campaign by Mother New York. The clip is below.

A Three Hour Tour…

Aug.21.2006 11:52am | by your friend

Wait just one second! That’s not The Skipper!

Actually it’s a one hour tour of Brooklyn Brewery at 79 North 11th St in Brooklyn. Every Saturday our friends at Brookly Brewery offer four tours between 1 and 5 pm.

Reservations are not necessary so if you find your Saturday is missing suds, hops, fun, and ultimate beer enlightenment you can always sail over to Brooklyn Brewery. Although it

Who left the dogs out?

Jul.6.2006 3:32pm | by your friend

Doug Jaeger and Todd Jatras from WIRED take their beer VERY seriously. Matt Spangler and Becca Greene can’t get over it.
They wouldn’t stop socializing for a photo op. Not even ONE!

It was the best of times, then it rained…and it was still the best of times (just slightly wet). We didn't let the rain put a damper on our 4th of July weekend kickoff party. Doug and Matt

Brooklyn Brewery gets happy

Jun.21.2006 5:39pm | by matt

The brews of Brooklyn Brewery now have a stylish new home on the web. thehappycorp is proud to announce the launch of the new Brooklyn Brewery website.

Powered by wind and an active member of their community, we think Brookly Brewery is doing some good, so we were thrilled to begin working with them and extremely happy with the results. Since the site’s launch, it has been

Wanna build a deck?

May.29.2006 8:38pm | by matt

SCENE: May 20, 2006, WASHINGTON SQUARE PARK - DAYTIME

The camera does of fly over of Washington Square Park in New York City, we see the distinguishing arch, and the circular fountain area. The park is packed with people, it is a gorgeous day outside, the breeze is blowing the trees. We see people throwing the frisbee, dogs are running around, people are playing guitar, there are a