Recently I was asked by Christopher Bateman of Vanity Fair to give some perspective on how the current political candidates are using the web to build grassroots support for their campaigns. You can see the article here. One of the things that I noticed from VF, was that we included Obama, Hillary, and McCain, but the article link is ( …/obama-vs-mccain.html ).

thehappycorp spends a lot of time thinking about things.  One of the things we think about most is how brands communicate to people. Recently I have bumped into a couple interesting brand tools.  One is called Brand Tags, it explores the relationship with brand logos and a consumers one word response to the logo.  Another one of our friends sent us this link from Dear Jane Sample.  It discusses which

Behance is in the thick of it, surveying New York creative leaders for a better idea of how they keep their talent happy and focused. How to fight off the possibility of wasting individual talents within the agency model, how to delete the possibility of compromising personal goals in favor of company objectives. This is how they talk about it, not us. We call it being happy.

IRREGARDLESS, when they

Joseph Laffe has an interesting piece in Adweek on the need to universalize the creative function within companies: “Why departments and dynamic duos no longer get the job done.”
When I worked at TBWA\Chiat\Day, maverick interactive creative director Doug Jaeger created a new format for interactive: in addition to the copywriter and art director (20 percent technologist, 80 percent creative director), there was a wizard

Pierres Fawkes and PSFK will host their annual day of trends, ideas and inspiration at The Art Directors Club in NYC on Thursday, March 27th.

Talent includes Michelin-starred chef Eric Ripert, Johnny Vulkan of Anomaly, Sascha Lewis of Flavorpill, Andrew Hoppin from NASA and thehappycorp founder and CEO, Doug Jaeger.

Get tickets. Get inspired.

thehappycorp has stepped up to take the gauntlet and get shaved on The Today Show. Sadly, not all of us could be there, as not all of

On our recent excursion to the American Southwest Doug Jaeger found out what people do for fun in Arizona. Put ladders up to telephone poles, climb up those poles and then leap from the poles wearing various forms of helmetry and suspension gear.

You might surmise that this form of entertainment is popular in the Arizona desert because of a lack of shopping malls, but that would be