Time to phase out the creative function?
Apr.14.2008 3:07pm | by your friend
Joseph Laffe has an interesting piece in Adweek on the need to universalize the creative function within companies: “Why departments and dynamic duos no longer get the job done.”
When I worked at TBWA\Chiat\Day, maverick interactive creative director Doug Jaeger created a new format for interactive: in addition to the copywriter and art director (20 percent technologist, 80 percent creative director), there was a wizard ![]()






