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What time is your brand?

 | by doug jaeger

thehappycorp spends a lot of time thinking about things.  One of the things we think about most is how brands communicate to people. Recently I have bumped into a couple interesting brand tools.  One is called Brand Tags, it explores the relationship with brand logos and a consumers one word response to the logo.  Another one of our friends sent us this link from Dear Jane Sample.  It discusses which brands you touch at different times of the day, I thought I would explore that for myself. I created the graphic below…


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12 Comments to "What time is your brand?"
  1. Jane Sample on May.22.2008 at 9:14 pm :

    Yes, thank you for doing one too! That is actually one of the reasons I did mine, is to get others to create their own
    I think your is prettier than mine. But then again I’m an Suit.

  2. Ideas That Spread » What Time is Your Brand? on May.22.2008 at 9:26 pm :

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  3. I admit my error, Weed is not a brand « Dear Jane Sample on May.23.2008 at 11:28 am :

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  4. Alan Wolk (The Toad Stool) on May.24.2008 at 12:02 pm :

    Doug: I did one of these too off of Jane Sample’s post (she actually called me out on it to do one, so I felt compelled!) though not a neatly art directed as yours.

    A commenter (someone I don’t know) called me to task for not including any of the home decor item I interact with– sheets, towels, mattresses, plates, silverware, wall paint, windows, artwork, etc. - though I have to admit I would not know who made 99% of that stuff without looking. http://is.gd/lgT

    But still, there are hundreds of things - the brand of refrigerator, stove, the brand of napkin, garbage bags, garbage pails, etc. that I could have added

    What I told the commenter is that I only included brands that I consciously chose that day. (e.g. the wall paint is there, I don’t choose it on a daily basis the way I choose my toothpaste) Since you seem to have taken a similar route, would you say that’s a fair assessment of your methodology?

  5. doug jaeger on May.26.2008 at 5:09 pm :

    I really likened it to logo association, and if I bought the thing. I did include the Kenmore fridge at work, but not the one at home, because it’s logo is at floor level, and it less visible. a lot of goods, like wallpaper, artwork, etc, are not as much on my immediate radar during the day, however on any given day a piece of art becomes part of a conversation.

    in a way this reminds me of time sheets… would be interesting to average these stats over a longer period of time.

  6. a binary life» Blog Archive » Days in brands on May.30.2008 at 3:34 pm :

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  7. 33 logos in 33 minutes | Logo Design Love on Jun.4.2008 at 7:06 pm :

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  8. Afsin on Jun.5.2008 at 5:39 am :

    I really like this trend. Here are my 12 logos in first 12 minutes of my day. 12 Logos in 12 Minutes (A New Blogging Trend)

  9. cat on Jun.6.2008 at 9:33 pm :

    That’s a pretty extensive list you have there. So far I haven’t seen any blog logos and we deal with them hourly at times.

    Hey, I’m not complaining! I chickened out and stuck with the basics for a Friday night with a little added as a twist.

  10. Victoria on Jun.10.2008 at 2:34 pm :

    What is the first logo at 9 am?

  11. 13 logos and brands without moving a muscle :: Aaron Russell on Jun.16.2008 at 5:36 pm :

    […] Doug’s what time is your brand? […]

  12. Andre on Jun.22.2008 at 1:06 pm :

    @ Victoria: that’s Apple’s iWork productive suite, Pages program

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