credits: EX FILES

Experiential Marketing

Not a relationshipo rant.

Beck Ebenkamp’s new Brandweek blog, The Ex Files deals solely with experiential marketing campaigns: viral, street, guerilla, stealth, flash–photos and notes on all of it: where it works, where it doesn’t work.

We do our share of experiential marketing, especially with LVHRD. Unique product experiences are–actually generating a memory associated with a product experience–are essential for people to want to incorporate your product into their life i.e. the product flows naturally into someone’s stream of experiences, but stands out enough to be memorable.

If the experience is good the person will seek the product as a means to repeat that feeling. The trick is the seamless interface of product and the potential customer’s lifestream.

Expect great insight and documentation of experiential marketing on The Ex Files.

Also: Becky writes up Doug Jaeger in Brandweek; hear her on “Bubblegum & Other Delights” at Luxuriamusic.com.