Fresh off his victory(?) at least week's Live Earth concerts, Al Gore is soliciting ad agencies to participate in his ecospot ad contest. Through his environmental group, the Alliance for Climate Protection, Gore is asking anyone with a video camera and editing capability to submit 15, 30, and 60 second ecospot ads that explain global warming and address ways to deal with the impending crisis.

Submissions are due September 12th to be set before a panel of activitst, scientist, and celebrity judges including, for some reason we don't want to understand, Cameron Diaz.

The winning spot gets a Toyota Highlander hybrid S.U.V. Honest to God. Not a piece of rainforest saved in your name. You get a car.

Still, it's a worthwhile idea, and Gore's right when he says that the best way to reach public hearts and minds is through the time-tested medium of advertising. We just don't know if that's a good or bad thing.

To enter, and for contest details, see www.current.tv/ecospot.