11
Doug Jaeger and takes on Bloomberg
| by your friend
credits: thehappycorp
thehappycorp takes Bloomberg to the next level

credits: thehappycorp
Market Lava Lamp
Perhaps the coup de grace, however, is the market lava lamp. For the lamp’s flash components Doug looked to digital architect Marumushi. Different size bubbles depict trading volume and stocks float or sink in real time depending on their market performance.
Roger Black makes some good points on his blog about the shortcomings of design that's touted as cool, but what he seems to overlook about thehappycorp's Bloomberg design is that it's as much about levity as intensity. It's about the confluence of imagination and practicality. You need both to be successful, and we think our design is a step in the right direction.
See what PSFK and Cool Hunting had to say. Compare IDEO and Ziba Design's plans for the Bloomberg terminals at Portfolio.com.



