Coming off the high tide of their New York conference in March, PSFK is ready to take that momentum to London for another forum for trends, ideas and marketing inspiration on June 1st.

Thehappycorp global founder Doug Jaeger spoke at the PSFK New York conference on producing entertainment where the brand is the star, or making the brand itself into a character that people want to interact with and greet with the same good expectations as they might an old friend. The brand is not relegated to the internet or an advertising campaign; the brand is an active host, fostering community and the convergence of influential minds.

To give you an idea of what to expect in London you can watch a video of Doug’s presentation as well as other presenters from the NYC conference, such as Kevin Slavin, co-founder of Area/Code on the future of big urban games.

Tickets for the London conference at the Imagination Gallery are on sale now with an earlyish bird discount alongside a list of the speakers confirmed thus far; livewires like Regine Debatty from We Make Money Not Art will make this a memorable convergence of the minds.