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thehappycorp leads the next generation
| by presscredits: Juliana Thomas Doug Jaeger, founder of thehappycorp global Moments later the wall came down and happiness reigned over the land
Doug Jaeger, founder of thehappycorp global, is the cover of Brandweek this week. Doug, “the underground party impresario,” is on Brandweek’s list of the hottest young marketers for making thehappycorp more than another marketing agency. “Brands need to stop having taglines and start talking to people as well as providing content they care about,” says Doug in the interview by Becky Ebenkamp. “If you appear as an advertiser you are not going to get consumers to consume.”
Doug decided to start thehappycorp in 2003 after he got sick of working on ad campaigns for candy with lead and arsenic in it. “Though I’d worked on some clever marketing stuff, I didn’t want to make people feel bad about how much money they earn to get them to buy a bigger diamond,” says Doug. “I started thinking about what would make me, and others around me, happy.”
Since the seventh grade, when he got an A- for a paper that was four pages too short but came with a color cover he designed himself, Doug knew he was destined for marketing greatness. On the other hand, if marketing were suddenly outlawed, Doug could see himself teaching art or making movies. We really hope that doesn’t happen. We like having Doug around. He’s a world class handyman. Just today he fixed a chair that was without a wheel. See, there he is right over there on the couch. Hi, Doug. Oh. Wait. Now he’s in the kitchen.
Read about Doug’s exploits with thehappycorp on Brandweek.com and find out if he really sees a pink and white smily square when he looks in the mirror.
When my company, Reduraflex, maker of an eco-friendly ubertensile concrete substitute, was approached to sponsor the Architects Duel II by Doug, we didn’t know quite what to make of LVHRD’s multi-prong marketing approach. Of course, this was partly due to the chairman of our board’s fear of prongs. But anyway. Talk about a successful sponsorship. Upon leaving the stage after greeting the enthusiatic attendees, I was approached by a very large hotel chain about their using Reduraflex for their next big project, interviewed by excited media, and aggressively propositioned by two men who shared one eyebrow, wanting to know if you could “pour Reduraflex”. All in all, we achieved ROI up the wazoo, so let us know when the next event is and sign us up!