After a dozen issues, our pals at HEEB Magazine seem to be on the right track. After their recent redesign, they are poised for a big break, and they seem pleased with their efforts in a new write up by the NY Times. And why not? HEEB walks a fine line of parody trying “to poeticize the fluidity of Jews between their religious and secular self.” Whether they offend or entertain, they take a stand, and you can’t argue with that.

thehappycorp global helped HEEB with branding, web design and a new layout for their latest print issue, featuring the work of R. Crumb. Then we partied.