We have kept this under our hats long enough…we just can not keep this sssssssssecret to ourselves any longer.

If you’re as net-savvy as we are (which, by the way, is pretty dang savvy), then you know that internet super highways aint shite compared to air traffic, that's right…planes, more specifically planes with Mother F*&^ing SNAKES on them!

Snakes on everyone's blog.

Poor New Line has had their own flick hijacked by legions of net nerds. We’re proud to support such righteous sequestering by our key tapping, mouse clicking, computer kids of the world.

Let's not forget that if it wasn't for the net junkies who are always ahead of the up and up, Snakes on a Plane would just have been another low budget B horror flick with a cast of hardly believable creepy crawlies (and some snakes). The point here is that nobody compared the attendance of….oh, say…. Eight Legged Freaks to Pirates of the Caribbean, now did they?

NO.

Snakes on a Plane is in the same genre as the Scarlett Johansson flick, it just happens to have a WAY COOLER NAME, Samuel L Jackson, and a small net-hype army.

If you want to compare apples (SoaP) to apples (8 legged freaks) instead of apples (SoaP) to apple-eating orangutans (Pirates)…………….stay with us here……………

THEN compare these numbers:

Eight Legged Freaks Grossed $6,485,458 its opening weekend, and about $17,000,000 over all. SoaP opened at $15,000,000…need we say more?

So all the prolific hype came from a handful of internet nerds, un-net-nerds jumped on the bandwagon and flocked to the site where they could put snakes on their myspace or have Sam call to invite their friends to his flick, and all this culminated in SoaP opening at number one. We don't see how this is a bad thing, apparently it wasn't number one enough for BO hardnoses, as New Line has had to defend their “poor showing”. Industry insiders are spouting lines like: “Had people actually gone to see the film this weekend, New Line Cinema would have been the pioneers of a new and innovative marketing technique.” and “…what’s important to the Internet crowd is not necessarily of interest to the general population.”

NEWS FLASH: “the Internet crowd” IS “the general population”.

Despite the “low” attendance this weekend, its hard to argue that SoaP's marketing didn't do its job. It's virtually impossible not to encounter SoaP on a daily basis, whether the buzz is online or on the street. The media hum (or hiss as the case may be) has been consistently growing since SoaP was first listed on IMDb (google for movie-geek's).

Fans of Jackson and snakes alike have gone mad with the possibilities. Nerds of all ages and types started making their own trailers, logos, and songs inspired by SoaP. New Line Cinema tuned into the mass internet popularity of SoaP, and wisely used the material produced by fans as promotional aids. (talk about cheap freelancers)

Did you know:
The logo that appears on the official website was created by some dude on his blog. (Defamer, formerly known as “some dude”) A whole slew of nerdy-types were so adamant in suggesting that Jackson should say “Get these motherf***ing snakes off the motherf***ing plane” that they actually re-shot a scene despite being in post-production so that Jackson could say the line.

Simply put: Though the online hype may not have drawn as many people to the theater as critics may have expected, New Line has a new pop culture phenomenon on their hands (worthy of VH1's I Love the 2000's, we'd say). So, kudos to Snakes on a Plane for having the smartest marketing strategy a B movie could ever hope for, and to all those nerds out there who made a difference. As geeky kids ourselves, we enjoy helping hype the hypers of a new cult classic.