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Really, How Good Is “it”?
| by your friend OMMA |
Not too long ago, OMMA called us up. They asked us what we thought about it. Huh? You know, it. After a moment of confusion, we realized they were talking about eBay’s “it” ad campaign. You’ve seen the commercials — everything and anything, whatever “it” is, you can get it on eBay.OMMA invited the expertly opinionated Doug Jaeger, Rob Hudak, and Joe Jaffe to discuss the recent campaign over a few drinks. Debate ensued.Cheerful optimism meets critical cynicism. On the one hand: “It’s a spirit of entrepreneurism and invention that’s really cool.” On the other hand: “For the record, the only thing missing from this campaign is the ’sh’ before the ‘it.’”
Read on for more insight. |
