Arnold Cruz has no middle name. Photo by doctorjaeger

Arnold Cruz has been hired as thehappycorp’s Director of Latin Affairs. Not only experienced in providing ethnically oriented resources and support, Arnold is a problem-solver with proven skill in identifying the most efficient media outlets and alternative means for achieving results. He will be working in a client support role with thehappycorp’s international and domestic clients. Additionally, he will be contributing to special projects in the publicity department.

Prior to joining thehappycorp, Arnold rose quickly through the ranks during his five years at TBWA\Chiat\Day. First serving as a Director of Operations, he soon became a valued member of the TBWA\Worldwide Marketing team, where he brought his expertise and experience of international cultures to projects with Kmart, Joe Boxer, Adidas, and numerous other campaigns. Highly attuned to the way cultural subtleties affect public perception, he demonstrates his understanding of both the urban and the urbane in all of his work. He joins thehappycorp with clients in tow. Led by Arnold’s efforts, the firm will assist with the marketing and PR of hip-hop group Trilateral, and the management of members Tru Desire and Al Burn. Arnold, also known as “the Cruz”, is fluent in Spanish, street lingo, and the language of love.

“Arnold is going to contribute to our production department in a big way, while adding a valuable international component to our offering,” says thehappycorp founder Doug Jaeger. Thehappycorp is excited to have Arnold on the team and anticipates many great things to come.