After nearly a month of work, we have finally completed the next evolution of the Minyanville logo. Yes, you are seeing correctly, those characters and logo are 3-Dimensional. This is part of an integrated branding project which includes an overhaul of their entire brand and publishing system.

For those of you who don’t have your pulse on the beating heart of financial news and information sites, Minyanville is an education and entertainment site that helps its community practice “fiscal fitness”.

Advanced financial content is driven by 25 world reknowned writers and analysts who contribute to the daily “Buzz & Banter” of the markets through a subscription blog. In addition, the critters of Minyanville help a younger audience understand finance in a unique way and provide entertainment for the Minyanville community and beyond.

We are taking the brand into a 3D world full of new adventures. Starting with ‘Hoofy’ the bull and ‘Boo’ the bear, these characters will be prepared for the world of television, film and interactive experience. Like the Incredibles, Shrek and Toy Story before them, the audience will find the engaging personalities of the duo irresistible. This promises to be an exciting project, so stay tuned!