Doug Stands on some chairs to connect.
Sometimes we let our kids out to play with our friends. This time it was our founder, Doug Jaeger. He was asked to speak at the PSFK conference, and he made a statement about the state of the marketing universe. The discussion was lead by Gil Linton of the jones, we quote here from iamtheweather.com>>
Summary: If you want to get peoples attention, take it. Measure it later, but why bother.
Seriously it was too difficult to hear what was being said. Not that it seemed too much was missed as people read prepared statements! with their pontifications about brands and analytics and metrics.
Panel saved when Doug Jaeger got the mic to answer a question about what to do, and he stood up on the chair, raised his voice to a low shout and climbed all over the people in the first row. Embrace discomfort, get out of your safe space, experiment, push. “Believe in your ideas and execute as soon as you have them, not after it’s been tested.”
So we ask, will you give us the Mic, with your brand, we promise we will behave.
